Bambi for Witchery

I love Bambi and I am suitably impressed with the high-end feel of Witchery's new campaign. However I am not convinced that Bambi can sell clothes to 'women'.

Put her in an editorial or ksubi campaign any day, but for a brand that is targeted to women 30+, the model needs to be a bit on the side of affirmation than the fantasy of anyone having a ridiculous body like Bambi's. She is a freak of nature and she should stay that way.

Witchery on the other hand are trying to make sales and be reachable to their market.

That's all.